The Locitude Blog!

 Dear Erica, Seven months gone already? Feels like it was yesterday. I had taken off my scarf at the gym, you had asked if my locs were real and I was so happy to tell you that's what I do :). Little did I know you had been considering getting locs yourself and all you were looking for was a sign. If I had know I would have been coming to our training sessions scarf-less. Haha!!! Lest I forget, your afro used to be banging. I actually admired them but after not combing my hair for about 13 years and loving it. All I have for afros is admiration and not a desire. The rest is history, I'm glad you liked what you saw on Locitude's Instagram page and decided to choose us to be part of your loc journey. The months have flown by so fast and your hair is now officially loc'd. However, your scalp still gets flaky between salon appointments. Sometimes much worse than other times. Getting to the root cause of the issue is usually how I approach solving the hair and scalp issues m

 Dear Erick, First, I'd like to apologize that this is coming late. I was going to write to you on Sunday but got last minute bookings and decided to take them. I am happy that I finally got to it as this maybe the first of many letters that I'll write to my friends who also happen to be my clients.  I am so happy that we got to experiment with a style for your locs at your last appointment and I look forward to knowing how long it will last and the compliments/attention you are probably getting considering styling is all new to your person. As promised, here are my concise recommendations on how to care for your locs in the 4 -5 weeks between your hair appointments and beyond. Recommendation 1: Don't fuss! Your mere existence is enough to help your hair thrive. If you do absolutely nothing to your hair, it will loc. I know this sounds counter intuitive, but trust me, doing nothing is so much better than doing too much when it comes to locs. So please keep this in mind when

 Hello Blog,  It's 2022, I know. Where does the time go? In many ways it feels like it was just yesterday I sporadically started a blog. It feels like I am the same person even though it has been almost eight years, at the same time it feels like I am a completely different person.  I don't need to tell you how much I or the world has changed in the last eight years; how blogging is literally now obsolete, how our attention spans are now three seconds long; how I might not be able to sit through writing this entire blog post without distracting myself scrolling down meaningless reels and how I would be lucky if anyone ever read this blog post as it's not going to have any pictures or videos of me dancing to the latest trending insta song. If you got to paragraph three, BRAVO! So, let's get to the gist of this post or the ideas will get lost. About five, six probably seven years ago I had the idea to make a documentary about Dàda, locs, dreadlocks... The complexity of th