The Locitude Blog!

Hello :), Happy New Year still sounds appropriate even though we are already in the second half of January, 2019. 2018 was a very interesting year, fortunately with more memorable ups than downs. I wouldn't want to bore you with the usual new year tradition of resolutions and reviews as I believe social media does a good job of telling that story in real time. One quick glance at our Instagram feed and you should be up to date.  In the spirit of looking upwards and moving onwards; I am elated to announce that Locitude will host a session at this years Social Media Week Lagos 2019. Our talk is themed Redefining the Beauty of African Hair . Having been fortunate enough to found and run Locitude for the past 3 and a half years I have come to realize  that one too many Nigerians disregard their natural hair, it is simply not enough. Not neat enough, not professional enough, not long enough, not just enough as it is. Everyday an African woman on the pla...

Hello there, It's been really quiet on the blog this year :| and the usual come back is along the lines of I'm sorry, I'm back now and OMG where is the year running to? Well this time I'm not making any promises of being back to blogging, neither am I sorry for not writing, but I'm sorry and lastly it has been a really  good year so far, I'm happy I am making the best of it. You must be wondering what this blog title is about, I'll do you the pleasure of not wasting anymore time blabbing. I have changed jobs subconsciously every three years (Architecture - eCommerce - Entrepreneurship) in the past 9 years post my masters education and Locitude formally turned 3 years in July of 2018, so yes I had an itch.  An itch to see if there's something  else out there that I need to get my hands and mind into. #Phew! I feel like cheater just typing these words, whilst I never, not in the slightest bit considered completely moving on from Locitude, I in...

Hello World, February is about ending and I hope you are all kicking a$$ in 2018 already. This year has been interesting, upbeat and fast paced on my end. I guess this is how you begin to see life when you get older. In the meantime, the sun in Lagos is scorching as expected for this time of the year and my mid-back-length locs are becoming a bother, hence the inspiration for this post. I promise not cutting them off just yet. I'm just here to complain about my beautiful long locs which I love and tell you how I am coping with all this hair :D. 1. It's getting heavy. With my recent (constant) pursuit of weight loss, I can bet that my locs are the cause of the extra 2kg on the 12kg I intend to loose by the end of the year. Whilst my locs are still a decent, relatable weight when they are dry, it's a different story when they are wet or packed in certain ways. A low bun can sometimes feel like there's a cute puppy hanging on my head. 2. The Heat I am actually on...

Hello world, January is almost over, imagine that. 2018 feels like it's half way gone already, it has been super busy and go go go since day 1, literally. Whilst I am super grateful for feeling the rush that life has recently brought me, I am also dreaming of a holiday sometime this year when I can just sit back and smell the coffee as opposed to rushing before I leave the house every other morning. Oooops, I am rushing away with all my thoughts when all I really want to say Happy New Year to you. So Happy New (slightly old) Year! 2017 was a very interesting year in my personal life, made mistakes but grew through them. I do hope you get to see the shiny new me in 2018. 2017 was the year Locitude improved and had more opportunities to have the conversation around Locs, in 2017 I felt the principle of consistency come to pass for Locitude. Some people walked into the studio based on posts I had written on here from 2014, a time I had no clue that I would be a fancy "hair ...

Hello you, 2017 has come to an end and it has been a very mercurial year. The Locitude team and I are grateful for making it this far. One of my best moments was having to opportunity to speak at a local Tedx event in Lagos, Nigeria. It was indeed an honour to have spoken on such a platform. Nervous, is an understatement for how I felt addressing about 200 people in an auditorium and even more so knowing that a video of my presentation would be on YouTube potentially for life. However, I was pleased to have this conversation on what is likely insignificant to many but yet subconsciously relevant in our day to day existence. Our African Hair. The talk was given on the 19 th of August 2017 at the Ozone Cinema’s Yaba. If you haven’t already clicked play on the video link below, I think now is the perfect time. I am glad I gave this TedTalk and more than anything I have had the opportunity to look inwards and to myself be true. In the New Year I hope to find purity and co...

Hello people, It's been an interesting turn of events since Loc Appreciation Day, 2017 and Locitude has had good fortune of catching the eye of the media. On the 19th of August, 2017 I had the pleasure of speaking at a TEDx event here in Lagos and that was awesome. The official video is not yet out and it still makes me so nervous as I desperately want to see it, but hey I have no choice but to wait till it is out. Baby steps have brought us from 2015 to this point where there is value in choosing to wear your hair loc'd. The conversation has evolved from a hairstyle that is largely unacceptable to a conscious effort to embrace that which is truly ours as people of African decent. The conversation must continue, to the point where being you has no other label but to be you.  I know you are here to see the video so I'll let you. Please click on the link below the image and fast forward to 1hr:17mins of the video. Titi was pleasant and easy to vibe with. Link to Loc...

Hello people, A lot has been going on for me, in business and in my personal life and it's a lot to be grateful for. Today, is going to be all about Linda's locs while I take a private moment to savor the on-goings in my life. So, I called Linda to check on her locs a couple of weeks after our  first appointment  and to my surprise she said everything had loosened. "OMG, what did you do?" where the words that fell out of my mouth. Linda had washed her locs twice on her own in about 2 weeks of having them; because I had told her "Locs are freedom" and she should never let her locs hold her back in life. Well, I really believe those words but I didn't expect so much independence in less than 2 weeks. I asked her to please come on over to the studio so we can but her twists back in and her locs can begin to set. This appointment took place on the 12th of August, 2017. Linda's locs after 2 and a half weeks and 2 washes. Fortunately Linda...