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Dear Erica, Taking care of your flaky scalp

 Dear Erica, Seven months gone already? Feels like it was yesterday. I had taken off my scarf at the gym, you had asked if my locs were real and I was so happy to tell you that's what I do :). Little did I know you had been considering getting locs yourself and all you were looking for was a sign. If I had know I would have been coming to our training sessions scarf-less. Haha!!! Lest I forget, your afro used to be banging. I actually admired them but after not combing my hair for about 13 years and loving it. All I have for afros is admiration and not a desire. The rest is history, I'm glad you liked what you saw on Locitude's Instagram page and decided to choose us to be part of your loc journey. The months have flown by so fast and your hair is now officially loc'd. However, your scalp still gets flaky between salon appointments. Sometimes much worse than other times. Getting to the root cause of the issue is usually how I approach solving the hair and scalp issues m
Recent posts

Dear Erick, Caring For Your Locs

 Dear Erick, First, I'd like to apologize that this is coming late. I was going to write to you on Sunday but got last minute bookings and decided to take them. I am happy that I finally got to it as this maybe the first of many letters that I'll write to my friends who also happen to be my clients.  I am so happy that we got to experiment with a style for your locs at your last appointment and I look forward to knowing how long it will last and the compliments/attention you are probably getting considering styling is all new to your person. As promised, here are my concise recommendations on how to care for your locs in the 4 -5 weeks between your hair appointments and beyond. Recommendation 1: Don't fuss! Your mere existence is enough to help your hair thrive. If you do absolutely nothing to your hair, it will loc. I know this sounds counter intuitive, but trust me, doing nothing is so much better than doing too much when it comes to locs. So please keep this in mind when

Why Dàda? : Documentary?

 Hello Blog,  It's 2022, I know. Where does the time go? In many ways it feels like it was just yesterday I sporadically started a blog. It feels like I am the same person even though it has been almost eight years, at the same time it feels like I am a completely different person.  I don't need to tell you how much I or the world has changed in the last eight years; how blogging is literally now obsolete, how our attention spans are now three seconds long; how I might not be able to sit through writing this entire blog post without distracting myself scrolling down meaningless reels and how I would be lucky if anyone ever read this blog post as it's not going to have any pictures or videos of me dancing to the latest trending insta song. If you got to paragraph three, BRAVO! So, let's get to the gist of this post or the ideas will get lost. About five, six probably seven years ago I had the idea to make a documentary about Dàda, locs, dreadlocks... The complexity of th

A Decade of Locs - Who am I?

Hello there, It has been more than a minute on the blog and social media generally, I know; but I won't bore you with promises of not going missing again 'cos I have been as unpredictable as 2020. As unpredictable as I can be, I realize I have an ability to follow through eventually. So, I am hanging on to my strengths rather than my weaknesses 😊 and writing this post.  For as long as I can remember having my locs, I have always imagined that one day when my locs are long enough, I would take a picture rising out of the ocean with my hair as my top covering. I have spoken a lot about this over the years.  Fam, I did it!!!  On one hand, my boobs cooperated, they chilled on sagging and my locs eventually caught up. On the other hand, I also wanted rock hard abs, more like a tummy as flat as a drawing board while that didn't happen, my tummy is not an eyesore, right? I sucked belle. I tried, honestly I really tired. Unfortunately, I won't be sharing the topless pictures a

Redefining The Beauty of African Hair - #SMWLagos 2019

Hello :), Happy New Year still sounds appropriate even though we are already in the second half of January, 2019. 2018 was a very interesting year, fortunately with more memorable ups than downs. I wouldn't want to bore you with the usual new year tradition of resolutions and reviews as I believe social media does a good job of telling that story in real time. One quick glance at our Instagram feed and you should be up to date.  In the spirit of looking upwards and moving onwards; I am elated to announce that Locitude will host a session at this years Social Media Week Lagos 2019. Our talk is themed Redefining the Beauty of African Hair . Having been fortunate enough to found and run Locitude for the past 3 and a half years I have come to realize  that one too many Nigerians disregard their natural hair, it is simply not enough. Not neat enough, not professional enough, not long enough, not just enough as it is. Everyday an African woman on the planet covers

The Three Year Conundrum.

Hello there, It's been really quiet on the blog this year :| and the usual come back is along the lines of I'm sorry, I'm back now and OMG where is the year running to? Well this time I'm not making any promises of being back to blogging, neither am I sorry for not writing, but I'm sorry and lastly it has been a really  good year so far, I'm happy I am making the best of it. You must be wondering what this blog title is about, I'll do you the pleasure of not wasting anymore time blabbing. I have changed jobs subconsciously every three years (Architecture - eCommerce - Entrepreneurship) in the past 9 years post my masters education and Locitude formally turned 3 years in July of 2018, so yes I had an itch.  An itch to see if there's something  else out there that I need to get my hands and mind into. #Phew! I feel like cheater just typing these words, whilst I never, not in the slightest bit considered completely moving on from Locitude, I in

Long Locs Problems!

Hello World, February is about ending and I hope you are all kicking a$$ in 2018 already. This year has been interesting, upbeat and fast paced on my end. I guess this is how you begin to see life when you get older. In the meantime, the sun in Lagos is scorching as expected for this time of the year and my mid-back-length locs are becoming a bother, hence the inspiration for this post. I promise not cutting them off just yet. I'm just here to complain about my beautiful long locs which I love and tell you how I am coping with all this hair :D. 1. It's getting heavy. With my recent (constant) pursuit of weight loss, I can bet that my locs are the cause of the extra 2kg on the 12kg I intend to loose by the end of the year. Whilst my locs are still a decent, relatable weight when they are dry, it's a different story when they are wet or packed in certain ways. A low bun can sometimes feel like there's a cute puppy hanging on my head. 2. The Heat I am actually on