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Why Dàda? : Documentary?

 Hello Blog,  It's 2022, I know. Where does the time go? In many ways it feels like it was just yesterday I sporadically started a blog. It feels like I am the same person even though it has been almost eight years, at the same time it feels like I am a completely different person.  I don't need to tell you how much I or the world has changed in the last eight years; how blogging is literally now obsolete, how our attention spans are now three seconds long; how I might not be able to sit through writing this entire blog post without distracting myself scrolling down meaningless reels and how I would be lucky if anyone ever read this blog post as it's not going to have any pictures or videos of me dancing to the latest trending insta song. If you got to paragraph three, BRAVO! So, let's get to the gist of this post or the ideas will get lost. About five, six probably seven years ago I had the idea to make a documentary about Dàda, locs, dreadlocks... The complexity of th
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A Decade of Locs - Who am I?

Hello there, It has been more than a minute on the blog and social media generally, I know; but I won't bore you with promises of not going missing again 'cos I have been as unpredictable as 2020. As unpredictable as I can be, I realize I have an ability to follow through eventually. So, I am hanging on to my strengths rather than my weaknesses 😊 and writing this post.  For as long as I can remember having my locs, I have always imagined that one day when my locs are long enough, I would take a picture rising out of the ocean with my hair as my top covering. I have spoken a lot about this over the years.  Fam, I did it!!!  On one hand, my boobs cooperated, they chilled on sagging and my locs eventually caught up. On the other hand, I also wanted rock hard abs, more like a tummy as flat as a drawing board while that didn't happen, my tummy is not an eyesore, right? I sucked belle. I tried, honestly I really tired. Unfortunately, I won't be sharing the topless pictures a

Redefining The Beauty of African Hair - #SMWLagos 2019

Hello :), Happy New Year still sounds appropriate even though we are already in the second half of January, 2019. 2018 was a very interesting year, fortunately with more memorable ups than downs. I wouldn't want to bore you with the usual new year tradition of resolutions and reviews as I believe social media does a good job of telling that story in real time. One quick glance at our Instagram feed and you should be up to date.  In the spirit of looking upwards and moving onwards; I am elated to announce that Locitude will host a session at this years Social Media Week Lagos 2019. Our talk is themed Redefining the Beauty of African Hair . Having been fortunate enough to found and run Locitude for the past 3 and a half years I have come to realize  that one too many Nigerians disregard their natural hair, it is simply not enough. Not neat enough, not professional enough, not long enough, not just enough as it is. Everyday an African woman on the planet covers

The Three Year Conundrum.

Hello there, It's been really quiet on the blog this year :| and the usual come back is along the lines of I'm sorry, I'm back now and OMG where is the year running to? Well this time I'm not making any promises of being back to blogging, neither am I sorry for not writing, but I'm sorry and lastly it has been a really  good year so far, I'm happy I am making the best of it. You must be wondering what this blog title is about, I'll do you the pleasure of not wasting anymore time blabbing. I have changed jobs subconsciously every three years (Architecture - eCommerce - Entrepreneurship) in the past 9 years post my masters education and Locitude formally turned 3 years in July of 2018, so yes I had an itch.  An itch to see if there's something  else out there that I need to get my hands and mind into. #Phew! I feel like cheater just typing these words, whilst I never, not in the slightest bit considered completely moving on from Locitude, I in

Long Locs Problems!

Hello World, February is about ending and I hope you are all kicking a$$ in 2018 already. This year has been interesting, upbeat and fast paced on my end. I guess this is how you begin to see life when you get older. In the meantime, the sun in Lagos is scorching as expected for this time of the year and my mid-back-length locs are becoming a bother, hence the inspiration for this post. I promise not cutting them off just yet. I'm just here to complain about my beautiful long locs which I love and tell you how I am coping with all this hair :D. 1. It's getting heavy. With my recent (constant) pursuit of weight loss, I can bet that my locs are the cause of the extra 2kg on the 12kg I intend to loose by the end of the year. Whilst my locs are still a decent, relatable weight when they are dry, it's a different story when they are wet or packed in certain ways. A low bun can sometimes feel like there's a cute puppy hanging on my head. 2. The Heat I am actually on

Happy New Year, 2018

Hello world, January is almost over, imagine that. 2018 feels like it's half way gone already, it has been super busy and go go go since day 1, literally. Whilst I am super grateful for feeling the rush that life has recently brought me, I am also dreaming of a holiday sometime this year when I can just sit back and smell the coffee as opposed to rushing before I leave the house every other morning. Oooops, I am rushing away with all my thoughts when all I really want to say Happy New Year to you. So Happy New (slightly old) Year! 2017 was a very interesting year in my personal life, made mistakes but grew through them. I do hope you get to see the shiny new me in 2018. 2017 was the year Locitude improved and had more opportunities to have the conversation around Locs, in 2017 I felt the principle of consistency come to pass for Locitude. Some people walked into the studio based on posts I had written on here from 2014, a time I had no clue that I would be a fancy "hair

The African Hair Revolution - TedxYaba 2017 - Ade Balogun

Hello you, 2017 has come to an end and it has been a very mercurial year. The Locitude team and I are grateful for making it this far. One of my best moments was having to opportunity to speak at a local Tedx event in Lagos, Nigeria. It was indeed an honour to have spoken on such a platform. Nervous, is an understatement for how I felt addressing about 200 people in an auditorium and even more so knowing that a video of my presentation would be on YouTube potentially for life. However, I was pleased to have this conversation on what is likely insignificant to many but yet subconsciously relevant in our day to day existence. Our African Hair. The talk was given on the 19 th of August 2017 at the Ozone Cinema’s Yaba. If you haven’t already clicked play on the video link below, I think now is the perfect time. I am glad I gave this TedTalk and more than anything I have had the opportunity to look inwards and to myself be true. In the New Year I hope to find purity and co