The Locitude Blog!

Hello People, December is telling me - "Bye Felicia", before it's even started, Kilode! Now now, it's already the 10th before I say Jack Robinson, christmas will be here. Waaawu!!!, where is the world rushing to. I guess the lesson here is that time waits for no one. Nike's slogan "Just Do It" is the key because time really waits for no one, and so I am writing this post in the same faith. Last month, November 2016 was a month of firsts for Locitude, we launched our signature oils, Loc Jewelry and on the 30th of November I low key dropped a hint on the new addition in our merchandise category the Locitude Multipurpose Bands. Our first batch sold out like wild fire and I'm currently in the phase of collection feedback from our customers, so we can improve the product on the next batch. Features of the Locitude Multipurpose Band. 1. Sleep Cap. It is extremely easy to wear because of it's stretchy properties and has been reinfor...

Hello people, Here's a quick one announcing the winner of the Locitude Minty Burst Giveaway... The lucky Number 5 is Angela Ehi-Okoduwa who was selected via an random number generator online. 9 qualified participants entered for the promo and the generator chose number 5. No wayo at all at all, Enlarge screen shoot below for proof. Here's a big thank you to all we participated and for all the kind words we received on the Locitude Signature oils . Special thanks to Natalie who reached out all the way for North Carolina. You are making us think of the bigger picture :). Locitude Minty Burst Angela will be contacted via email so we can her Minty Burst in her hair as soon as possible. Don't forget that you can order a bottle of your own by calling Locitude on 08183001122 or email us at info@thelocitude.com. Have a wonderful Friday and weekend ahead.. xoxo. Your Loc Head, Ade.

Hey peeps, #FitFam #Fitness #WeightLoss #TeamFit are all familiar tags in our social media feed these days and on top of this Kanye West had to release that video with Teyana Taylor's body looking like fire!!! The woman had a baby less than a year before the video was shot. Now, look at me, single and never given birth, I'm one of those asking why can't that be me. Four months ago, July to be precise I was encouraged to start working out, not because I was consciously unsatisfied with my body but because 85kg on the scale is a little worrying and looking sexier never hurt anybody. To add to this I had a new year resolution in 2015 to loose 15kg before the end of that year. Unfortunately I started the year and ended it at 85kg. On the bright side, at least I didn't add weight. In 2016, I have made progress. I got on a scale 2 days ago and it said 71kg. I can't believe it, I swear. I plan on rechecking on another scale, no way I lost 14kg in four months on my v...

Hi people, I told you November is going to be a month to remember, I wasn't joking, I wasn't joking at all :). Before I introduce you to Version 1.0 of our locally made Loc Jewelry permit me to say a big thank you for the warm response and feedback that our Locitude Signature Oil s have received. All the positivity has been very encouraging and heart warming. Collaboration is an awesome thing as it brings ideas to reality; networking is something that happens  so constantly at the Locitude Studio  that I am learning not to take it for granted. So I met Ronke, a Gold Smith of Ion Jewelry Designs School who recently started her locs and we got talking about the possibility of producing our own Proudly Nigerian Loc Jewelry. Here's version "1.0" of our discussion in pictures. Loc Jewelry by Locitude - Fine Silver (999) Loc Jewelry by Locitude - Copper We have such big plans for the variations of this product to come that I've almost killed R...

Hello People, I am excited and very few things excite me in this time of recession. They say "Every cloud has a silver lining" so I have been trying my best to remain motivated as getting behind this cloud of recession is not easy at all. I must say the recession has personally forced me to look inwards, sleep has been far just like the days when I practiced Architecture. I have so passionately written about the American made Hair Hope Growth Oil on this blog but when we saw the dollar rate climb from N160 to N450 against the dollar I decided to give myself brain. After months of pressuring my brain, trail and error, failed tests and growth process I have come up with 2 formulars that I am very proud of. Locitude is now a formulator of its own signature oils :). Before I deviate further to give you the details of the merry go round I have done to get to this point let me introduce you to the newest members of our enterprise. 1. Locitude Minty Burst - *Customers ...

Hello y'all, I had a whole week to rest in Abuja, this is the longest I have stayed in Abuja ever, it’s usually in and out but this stay was definitely worth it. I can truly say I rested. J Walking up those miserable metal stairs to the departure hall at the Abuja airport, I noticed I got a few awkward stares, this can be attributed to several things; maybe the short dress I’m wearing, my beautiful long legs or maybe my hair, my dada, my lovely crown. These days I can’t even be bothered any more, I just like to believe that I am a fine girl like that. Haha!!! On a more serious note though, Loc stigma exists in many ways and it’s a little unsettling to understand why. In more recent times I have been obsessed about explaining this phenomenon and I’m pretty determined to make the world see how ridiculous it is to stigmatize anybody for choosing to wear their own hair. I hope to make a documentary sometime in the near future where we can trace locs to our own history and see...

Hello People, Last month was a good month for Locitude in the media, all thanks to Loc Appreciation Day :). A lot of loc heads have scolded me for not blogging as much as I used to considering this is where it all started. So, my mid year resolution is to keep the blog alive. :). If you are a blog reader you must know that I always like to digress before talking about the main subject matter. My heart goes out to my brothers and sisters of colour in the United States, the fight to be free seems to never stop as slavery has evolved into this ugly manifestations we see as police brutality. In Africa on the other hand, we have to deal with a different kind of slavery, mental slavery. Hope must not be lost, fight we all must, in every little way that we can till we are all free... Ok, let's lighten up the mood and talk about what you are really here for; "Are you fussing over your locs? I have the pleasure of meeting loc heads every day at the Locitude studio and there...

Hello people, Happy Eid Mubarak! The buzz around Loc Appreciation Day this year has been good and the response reassuring and I am more than grateful for the positive feedback on the event and the attention in the press. In this interview which aired live on Channels TV on Sunday the 26th of June, 2016, I had the opportunity of explaining what my locs mean to me and how I believe they should be perceived. Enjoy watching and I sincerely hope I represented us loc heads well. :). The interview is in two parts. On a lighter note, I didn't mean to blend into the back ground, that just kinda happened. The memo said not to wear grey, I thought yellow will pop against grey, then look what hapened, can you imagine? Let me know how I did. Your Loc Head, Ade.

A big thank you to everyone who showed up to this year’s Loc Appreciation Day, Lagos 2016. It was lit with good people and good conversation. Many thanks to all our partners for helping make our day more colourful; Kinky Apothecary for the awesome gift packs, Battabox for our Green carpet moments, Liquid Hub for helping us create the perfect ambience, Eric and Anna for the awesome dresses Isabella Akinseye (our host) and I wore and Special me organics and Dr. Toyin Oshinowo for joining our panel discussion. The feedback has been awesome and ideas for 2017 have started rolling in. I bore you no more with talk talk… enjoy the pictures from the day, some videos will be released soon. ...